Client APRIL Group | Agency Carbon Interactive | Project 2015 Website Revamp
How do you communicate sustainability?
Asia Pacific Resources International Holdings Limited, or APRIL is one of the world’s largest pulp and paper mills. They wanted a better way to represent their sustainable efforts. Aside from showing the “numbers” using infographics, we proposed “Days of APRIL”–a slice of life storytelling approach that illustrates what goes on in Riau, Indonesia.