IXUS 230HS Live Vividly

Client IXUS Canon | Agency TYA Pte Ltd | Project  2012 Digital Campaign

How do you translate a product’s characteristic on a microsite?
We made the microsite fun, bold and dynamic to match the product’s funky and colourful design to impress the younger generation and people who want to stand out from the crowd.

HTML5  just released CSS translate, this feature makes it possible to rotate HTML elements. I mashed this tech feature and created a unique wheel navigation menu. A spin the wheel contest interface was also developed to extend the TVC’s (TV Commercial) story and create a more cohesive brand storytelling experience.

Website: http://meetchopz.com/ixus/

Carlo Victoriano Art Direction | Reese Tan Senior Web Designer