Zurich

Zurich Just Go

Client Zurich | Agency Tag Worlwide | Project 2019 Digital Campaign

How do you deliver programmatic video assets under a tight budget?’

Aside from developing the campaign concept of “Just Go”, the most critical piece for this campaign was delivering programmatic video assets to create awareness for Zurich’s new Travel Insurance.

We approached this challenge and came up with modular storytelling.
Inspired by “Lego”, we reimagined a conventional video storyboard into a flexible plug and play system. This way, we can move around content blocks to create different narratives.

We accomplished this by carefully curating stock images and juxtaposing them to create engaging visuals. We stitched together and developed several permutations of videos from the same pool of assets.

Be it eat, play, love or destinations, we’ve covered all the matrix of interests and delivered impactful stories relevant to our target audience.

Fast, good and cheap is, after all possible.

Carlo Victoriano Creative Direction | Fred Corpus Copywriter | Bruce Seah Designer |
Kevin Wijaya Motion Designer